Finflow Case Study -Personal finance reimagined
Finflow is a personal finance app built on a single hypothesis: the thing most money apps get wrong isn't their feature set, it's their bedside manner. Where competitors compete on more accounts, more automation, more charts — Finflow competes on how calm it feels to open.
Role
Product Designer
Duration
5 months
Tools
Figma, Maze, Hotjar
Team
1 PM, 3 Engineers, 1 Data Analyst
Table of Content
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Project Overview
Content
Problem Statement
Content
Research & Discovery
Content
Style Guide
Content
User Journey
Content
Wireframing
Content
The final wireframes achieved a 92% task completion rate in usability tests, compared to 58% for the original design.
Visual Design
Content
Prototyping & Testing
Content
Final Design
Content
Impact
Content
This is exactly what I wished the old dashboard felt like. I can finally process payments without second-guessing every step.
Lessons Learned
Content
Next Steps
Content
